About me

I’m a marketing consultant with a background spanning brand, loyalty, and go-to-market leadership across some of the most recognizable names in travel and technology. I began my career in advertising in the Bay Area, working on brands including Nokia, Microsoft, Dolby Laboratories, and Bank of the West—where I built a foundation in strategy, storytelling, and integrated marketing.

After relocating to Seattle, I worked at a creative agency supporting clients including Alaska Airlines and Virgin America, before moving in-house to lead marketing at Visit Seattle. I later joined T-Mobile, working in product marketing and innovation on travel-related offerings, including the Coverage Beyond Un-carrier move.

Most recently, I returned to Alaska Airlines to lead Brand Marketing and spearheaded the launch of Atmos Rewards—the combined loyalty program for Alaska and Hawaiian Airlines. Across roles, I’ve partnered closely with cross-functional teams to bring complex ideas to market in ways that feel cohesive, human, and effective.

Originally from Southern California, I’m a University of Washington graduate and have called Seattle home for the past decade. When I’m not working, you’ll usually find me reading, cooking, or out walking the neighborhood with my husband and our dog, Gus.

How I work

My approach is grounded in clarity and collaboration. I work closely with teams to understand their goals, constraints, and opportunities, then help shape a path forward that feels both thoughtful and achievable.

I bring a strategic perspective, but I’m not precious about process. I’m here to help teams make smart decisions, align quickly, and turn good ideas into work that actually ships.

My approach is:

  • Strategic: Clear direction, strong positioning, and thoughtful prioritization

  • Creative: Compelling storytelling, brand craft, and cohesive experiences

  • Practical: Focused on momentum, real-world constraints, and meaningful outcomes

Contact me

Interested in working together? Fill out some info and I’ll be in touch shortly.